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What the weather is like in July
According to INMET's climate normals (1991–2020), July in João Pessoa has an average high of 28.7 °C and low of 21.9 °C, around 285 mm of rain over 20 days and 180 hours of sunshine.
It is the coolest month of the year, with lows near 22 °C and highs below 29 °C. It still rains a lot — about 285 mm over 20 days — but less than in June, and the rain eases in the second half.
What to do in July
- Caminhos do Frio: the Brejo towns — Areia, Bananeiras, Pilões, Alagoa Grande — with cultural events and cool hill nights.
- Things to do with children that do not depend on the beach: the Bica zoo, Estação Cabo Branco, Parque da Lagoa.
- Beach on sunny days, which become more frequent late in the month.
Events and crowds
School holidays bring families from all over Brazil, with longer stays. Even with the rain, the city fills up — and accommodation gets competitive, especially in the last two weeks.
Is July a good time to go?
Worth it for families tied to the school calendar and anyone who wants beach and hills on one trip. Book ahead and plan a rainy-day backup.
MAREVI manages serviced flats and apartments on the João Pessoa seafront all year round, with a full kitchen, air conditioning and our own team. Book directly on WhatsApp and you deal with the people who look after the property, without the platforms' fee.
